Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.
The actual location of this job is in Base, Switzerland. Relocation assistance is available for eligible candidates and their families, if needed.
We are looking for a Director of Strategic Marketing who will drive market-led business decisions, will craft platform strategy, and develops marketing plans to boost specific modality growth. This involves crafting value propositions, completing targeted campaigns, and facilitating new offerings. Success hinges on strong critical thinking, communication, ability to identify business opportunities, and cross-functional collaboration.
Key responsibilities:
Market Strategy & Intelligence: Lead market-focused planning and incorporate market/ driven insights to influence business decisions.
Value Proposition Development: Create compelling, differentiated value propositions based on customer needs and competitive analysis, ensuring consistent, high-quality messaging.
Customer Segmentation & Targeting: Identify, segment, and prioritize target markets, and lead all aspects of the sales targeting process.
Offerings Development & Launch: Provide market input for R&D, facilitate the creation of new offerings, develop impactful launch plans, and support cross-modality solutions
Marketing Campaigns & Content: Develop and implement go-to-market strategies and targeted campaigns (online/offline) to generate demand and nurture communities, collaborating on content creation and optimization.
Sales Enablement: Train sales teams on value propositions and new offerings, providing crucial customer presentations and collateral.
Cross-Functional Collaboration: Act as a key strategic marketing partner within business platforms, encouraging strong internal relationships.
Budget Management: Take accountability for and supervise the modality marketing budget.
Key requirements:
Proven track record to develop and implement market-led strategies, including market segmentation, competitive analysis, and go-to-market planning.
Proven experience in crafting compelling value propositions and translating them into clear, impactful messaging for various content and collateral.
Experience providing market input for R&D, facilitating the development of new offerings, and crafting successful launch plans
Skilled in developing and implementing targeted marketing campaigns, with an understanding of digital and traditional marketing mix to drive awareness and demand.
Excellent interpersonal and communication skills with a track record of optimally partnering with sales, R&D, operations, and other collaborators.
Strong understanding of business objectives, with the ability to manage marketing budgets effectively and demonstrate accountability.
Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.
People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.
Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
