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A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
The Global Marketing Manager, Marketing & Customer Programs for Roche Information Solutions leads the development of innovative product marketing programs for a number of healthcare insights digital products with primary emphasis on the navify Algorithm Suite (clinical decision support algorithms). As a part of the Product Go-to-Market (GTM) Team, this individual helps shape the product strategy, including ensuring a strong understanding of user and buyer personas, and a clear and differentiated product value proposition. The Global Marketing Manager develops marketing materials for sales enablement, including sales decks, lead generating campaigns, product demonstrations and training materials. This individual will be a member of the Roche Information Solutions Marketing and Global Customer Programs team reporting into the Product Marketing Subchapter Lead.
We are looking for candidates with strong expertise in building and executing product marketing strategies and the ability to operate in a fast paced environment. Experience with medical informatics and medical algorithms is a plus. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the medical and clinical landscape is important.
Join our team and help shape the future of digital health as a strategic global marketer. You can learn more regarding the navify Algorithm Suite here: https://navify.roche.com/gb/en-gb/marketplace/products/navify-portal#overview
You will be responsible for:
Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams.
Collaborate with Market Development on the products’ GTM strategies. Lead development of messaging and collaborate across global and affiliate teams to develop aligned product marketing plans.
Sales enablement: Activate sales teams through training and compelling sales materials including sales decks, demos, and other customer facing collateral.
Marketing campaigns: Collaborate within the Marketing and Customer Programs team as well as with the Lifecycle team and affiliates to integrate product(s) into prioritized campaigns, or develop stand alone product campaigns as dictated through our marketing prioritization process.
Commercial activation: Support regions and affiliates in selling “scale-it” products
We are looking for an experienced marketer with 3-5 years of relevant experience to join our RIS marketing team.
Experience in clinical area or clinical marketing - especially in the field of medical informatics and algorithms - is preferred
Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic.
Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
Excellent listening, oral and written communication/presentation skills
Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial. Affiliate experience is beneficial.
Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred.
Travel up to 30%
Locations:
This is a global role, with the strongly preferred location in Rotkreuz, Switzerland. Secondary locations of Basel, Switzerland, San Cugat, Spain and Indianapolis, IN USA are possibilities.
As this position is a global role, international business travel will be required depending upon the business location of the successful candidate and ongoing business project activities.
Relocation Benefits are not available for this job posting
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
