Timberland EMEA is looking for an exceptional Senior Manager, Digital Marketplace Trade & Merchandising to join our eCommerce team based in City, Country.
Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.
At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Let’s Talk about the Role
As a key member of the Timberland EMEA Digital team, the Senior Manager, Digital Marketplace Trade & Merchandising is responsible for driving daily trading operations across eCommerce and DTC marketplaces, while leading site merchandising efforts for the eCom channel. This role leads digital trading strategy, seasonal planning, and go-to-market (GTM) execution—ensuring consistent alignment with brand marketing and a seamless, on-brand consumer experience across all visual merchandising and trade touchpoints.
The position reports directly to the Director of eCommerce and Digital DTC.
Primary Accountabilities
- Own the eCom and DTC Marketplace commercial and trade calendar, ensuring alignment across internal teams for major events (e.g., Black Friday, end-of-season sales) and business goals.
- Translate financial plans into actionable forecasts aligned with the trade calendar, collaborating cross-functionally (marketing, merchandising, finance, and planning) to deliver on KPIs.
- Develop and execute merchandising strategies to boost key metrics such as ABV, UPT, and CR, driving sales, profitability, and inventory efficiency.
- Provide regular performance insights, KPIs, and trading metrics to inform strategy and identify business risks and opportunities for leadership.
- Optimize 2P assortments and participate in the GTM process, driving improvements in trade and merchandising workflows with retail, marketing, CX, and planning teams.
- Contribute to the Go-To-Market (GTM) process, continuously improving trade and merchandising workflows by partnering with marketing, CX, and brand teams to define and refine content strategy, A/B testing in support of trading goals.
- Deliver regular KPI reporting and insights on digital trade performance, highlighting risks, opportunities, and data-driven recommendations for leadership.
- Lead and support digital trade initiatives, merchandising projects, site enhancements, and cross-brand/regional/global innovations and enhancements.
- Monitor emerging tools and technologies to recommend solutions that improve conversion, customer experience, and operational efficiency.
Skills for Success
- 6–8 years of experience in a similar eCommerce or Digital trade role.
- Experience in digital commerce, with a proven track record of leading teams, managing vendor relationships, and influencing merchandising and planning strategy.
- Strong expertise in digital merchandising tools and best practices.
- Experience with eCommerce platforms (SFCC is a plus) and familiarity with systems architecture.
- Experience in business intelligence tools and stong in Microsoft Excel.
- Hands-on experience with web analytics platforms, especially Google Analytics.
- Deep understanding of the eCommerce customer journey and digital marketing principles.
- Financially literate, with a strong ability to analyze and act on business metrics.
- Analytical and detail-oriented, with the ability to turn insights into action.
- Strong communicator with excellent interpersonal skills and the ability to influence cross-functional teams.
- Passionate about people development and developing teams.
- Fluent in English; additional languages are a plus.
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
- A supportive feedback-based culture where respect and integrity guide us in what we do
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
- Be part of an iconic lifestyle brand in a multi brand, multi countries organization
- On site gym offering health and well-being initiatives
- A discount card with 50% on all VF brands
- Break out areas offering complimentary hot drinks
This post is not eligible for relocation support.
Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you!
R-20250527-0019
