BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
ROLE SUMMARY
Join our Marketing Team in Lausanne, Switzerland, as a Brand Executive and play a pivotal role in shaping the future of combustible products. We are seeking a dynamic, driven professional with proven brand experience, a strong analytical and strategic mindset to join our fast-paced environment. As Brand Executive, you will take full ownership of the end-to-end process, from briefing agencies and internal teams, to overseeing New Product Introductions (NPI), managing your budget and overseeing brand performance.
ACCOUNTABILITIES
- Support the Category Manager in defining and executing brand strategy, ensuring alignment with company objectives, regulatory requirements, and marketplace dynamics.
- Drive and manage brand marketing projects from inception to completion, including briefing agencies, coordinating with product teams, and ensuring successful NPIs.
- Take ownership of the end-to-end project lifecycle, overseeing all steps from conceptual brief to execution, managing relevant write-offs, and guaranteeing best-in-class consumer experience at every touchpoint.
- Maintain a strong relationship with Global Brand team to ensure timely follow-up on deliverables and status updates, and to effectively influence the best brand positioning for the Swiss end market
- Analyse and evaluate market performance and market research data to identify and develop new marketing measures for the category.
- Lead cross-functional and cross-departmental projects, ensuring effective stakeholder management, communication, and timely delivery of all agreed measures.
- Ensure effective budget allocation within the context of approved budgets.
EXPERIENCE, SKILLS, KNOWLEDGE
The ideal candidate for this role
- Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
- Demonstrated experience in brand management and/or trade marketing, with evidence of analytical and strategic thinking.
- Strong project management skills, with a track record of successfully managing complex, cross-functional initiatives from brief to launch.
- Effective and efficient way of working
- Deep consumer Understanding and Brand Building foundations (Brand Purpose, Positioning, Portfolio Strategy and Comms Strategy)
- Distinctive communication and interpersonal abilities, with proven talent for collaboration across levels of the organisation, both in-house and externally.
- Team player with flexibility, resilience, and the ability to thrive in a dynamic, fast-paced environment.
- Good knowledge of MS Office and relevant marketing applications
- Business fluent language skills in English and either French or German (preferably German)
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.