Head of Brand

About The Company

At Hilo by Aktiia, we believe the key to improving cardiovascular health is to provide patients and physicians with a deeper understanding of the blood pressure pattern. Before Hilo, it was not possible to monitor cardiovascular health at scale.

We are an early-stage, venture-backed start-up that has raised over $96M from top-tier investors in Europe and the United States. We have developed and brought to market the world’s first continuous blood pressure monitor. Our technology is based on 18 years of research by our founders at the prestigious Swiss Center for Electronics and Microtechnology (CSEM). Hilo by Aktiia's solution has been validated through extensive clinical trials and received a CE Mark as a Class IIa medical device under MDR leading to commercial access of approximately 43 countries worldwide.

Our team of 60 talented individuals is driven by a shared mission to improve global health. If you’re passionate about building Hilo into a global health brand, driving creative campaigns, and telling compelling stories that connect with people—this is the role for you.

We are seeking a Head of Brand to own and elevate our global brand strategy, messaging, and creative execution. This leadership role is responsible for shaping a category-defining health tech brand, ensuring consistency and excellence across every customer touchpoint, and building a scalable brand organisation that supports long-term growth.

The ideal candidate is a strategic brand leader with proven experience in managing brand identity, content operations, creative production, and agency partnerships. This role requires a mix of strategic vision and operational rigor—someone who can set the brand direction while building the systems, processes, and teams that deliver world-class communications at scale.

We are looking for a team leader with the ability to build a high-performance brand organization.

Key Responsibilities

• Define and own the Hilo brand strategy, ensuring it aligns with company vision and drives measurable business impact.
• Build and maintain a cohesive brand house and messaging framework, ensuring global consistency and regulatory compliance.
• Position Hilo as the thought leader in blood pressure management through strong, credible narratives and category-defining storytelling.
• Lead content strategy and operations, acting as the central hub for all content requests across marketing and other teams.
• Oversee the creation of high-quality, multilingual content for campaigns, website, and product communications.
• Own the full creative production process—from concept to execution—ensuring all assets meet brand and performance standards.
• Establish a central brand asset library and scalable briefing toolkits for agencies, translators, and external partners.
• Manage relationships with PR and creative agencies globally, including UK and German partners.
• Drive strategic PR initiatives that enhance brand credibility, thought leadership, and presence at major industry events.
• Define brand KPIs and ensure all brand activities contribute to awareness, engagement, and conversion metrics.
• Partner with performance marketing and commercial teams to maintain a performance-first approach to brand building.
• Build a high-performance brand team and organisation.

Qualifications

• Previous experience in senior brand marketing or agency roles with a track record of building and managing strong, enduring brands.
• Proven ability to lead brand strategy, messaging, and creative direction in regulated or complex markets (health tech, medtech, or wellness experience preferred).
• Experience leading content and creative operations, including translation/localisation across multiple markets.
• Strong experience managing agencies and building scalable brand asset and toolkit systems.
• Demonstrated ability to link brand initiatives directly to business growth and measurable impact.
• Highly collaborative, able to align cross-functional stakeholders around a unified brand vision.
• Experienced in experimenting with new formats i.e Interactive social media and new technologies such as AI tooling

What Success Looks Like (First 6 Months)

• A unified brand house and messaging framework with stakeholder alignment.
• Scalable content operations with improved quality and centralised intake processes.
• Established brand asset and briefing toolkit in use across the organisation.
• Strong PR presence in both the UK and Germany, with agencies onboarded and delivering results.
• Brand metrics defined and integrated with broader business performance tracking.
• Set up and align internally on the vision for the future team, make the key hirings and set the foundation for building a high-performance brand team and organization.

Why Join Us?