Brand Manager - Neurology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

As a Brand Manager in AbbVie Neurology Team you enrich the patient/ -and HCP experience by working closely with the IFT, while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups.

• Lead development & propose Marketing inputs to the Brand Plan with a patient-centric focus.
• Lead the tactical design and implementation of Marketing initiatives, to include:
• Innovative tactics to deliver holistic solutions,
• Multi-channel opportunities to strengthen campaigns,
• Multi-stakeholder initiatives,
• Interactive and customized content for CLM,
• Ensure a Brand Story is defined and consistently used/referenced by the Brand and In-Field Teams.
• Bring the Brand Story to life through Marketing materials and campaigns.
• Coordinate market research and insights collection to inform the Patient Journey.
• Synthesize cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics.
• Provide input to forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities.
• Lead efforts to strengthen Brand Team insights through digital listening and new channel research.
• Optimize channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels.
• Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities.
• Develop segment profiles and drive development of customized materials to each target segments.
• Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits).
• Leverage strong analytical skills.
• Identify where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations.
• Play and active role as member of the Brand Team.
• Share best practices with peers locally and globally.
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.

Qualifications

• University degree in marketing, economics or other relevant discipline,
• Fluency in German and English (proficiency in French will be an asset),
• Relevant experience in a marketing role within the Pharmaceutical industry, experience within other industries (consumer, media, digital etc.) are a valuable asset,
• Understanding of the health care environment, the market, the full range of customer and stakeholder needs as well as issues related to the therapy area,
• Strong analytical skills and data driven mindset,
• Sound knowledge of Pharmaceutical industry business, policies and procedures as well as core financial processes,
• Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience,
• High level of customer understanding and focus,
• Ability to effectively manage projects to ensure successful delivery of  marketing-led initiatives,
• Ability to achieve results in cross-functional teams: takes ownership of work and effectively coordinates tasks,
• Ability to leverage relationships with other affiliates, area and global leaders and internal/external stakeholders,
• Ability to develop appropriate solutions to complex problems.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html