Cluster E-Commerce Executive
Department: Digital Strategy & Web
Employment Type: Permanent - Full Time
Location: Switzerland - Engelberg
Description
Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordinglyEnsure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com)Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channelsReview and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/ManagerSupport and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales)Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue ManagersEnhance brand.com revenue share YoYDrive brand.com sales, including Add-Ons, and uplift revenue YoY
Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
Own and lead the website production and prepare action plans to enhance performance
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office
Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available
Update and optimise meta titles, descriptions and image tags in all languages
Follow corporate guidelines for SEO content management and best practices
Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.
Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).
Liaise with the Marketing/PR team and the creatives of media campaigns.
Ensure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines.
Establish a good relationship with the media agency and other stakeholders.
Report digital campaign data to senior managers and identify improvement opportunities.
Review and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.
Monitor, report and act upon brand-name hijacking that dilutes direct web revenues.
Stay up to date with recent media technicalities and identify business opportunities.
Review and maintain the hotel representation on OTAs including content, images and review score.
Maintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.
Manage the relevant OTA’s media investment such as sponsor listings etc…
Update and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines.
Copywriting and visuals should be provided by the Marketing & PR team.
Assist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts.
Ensure the content well represents the hotel and is in line with corporate guidelines.
Stay up to date with social media trends and functionalities and liaise with the Marketing team accordingly.
Monitor the hotel’s social media representation and use the online reputation management tool, maintaining a consistent representation of the brand.
Ensure KPIs are within benchmark and as set by the regional and corporate offices.
Formulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.).
Prepare and send with regular frequency (minimum once a month) email newsletters to all qualified guests/individuals who have subscribed to receive the hotel’s e-newsletter.
Key Responsibilities
Analyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordinglyEnsure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com)Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channelsReview and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/ManagerSupport and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales)Create and implement promotional content for special offers and packages in coordination with the hotel’s Marketing and Revenue ManagersEnhance brand.com revenue share YoYDrive brand.com sales, including Add-Ons, and uplift revenue YoYAnalyse website user behaviours, site performance, traffic, source of referrals, etc., and act accordingly
Own and lead the website production and prepare action plans to enhance performance
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices as defined by the regional office
Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available
Update and optimise meta titles, descriptions and image tags in all languages
Follow corporate guidelines for SEO content management and best practices
Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.
Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).
Liaise with the Marketing/PR team and the creatives of media campaigns.
Ensure proper management of the hotel’s annual online advertising budget so it is aligned with the budget guidelines.
Establish a good relationship with the media agency and other stakeholders.
Report digital campaign data to senior managers and identify improvement opportunities.
Review and monitor the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’.
Monitor, report and act upon brand-name hijacking that dilutes direct web revenues.
Stay up to date with recent media technicalities and identify business opportunities.
Review and maintain the hotel representation on OTAs including content, images and review score.
Maintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.
Manage the relevant OTA’s media investment such as sponsor listings etc…
Update and manage the hotel’s technical representation in relevant social media channels as per corporate policies and guidelines.
Copywriting and visuals should be provided by the Marketing & PR team.
Assist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel’s relevant social media accounts.
Ensure the content well represents the hotel and is in line with corporate guidelines.
Stay up to date with social media trends and functionalities and liaise with the Marketing team accordingly.
Monitor the hotel’s social media representation and use the online reputation management tool, maintaining a consistent representation of the brand.
Ensure KPIs are within benchmark and as set by the regional and corporate offices.
Formulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.).
Prepare and send with regular frequency (minimum once a month) email newsletters to all qualified guests/individuals who have subscribed to receive the hotel’s e-newsletter.
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