About Us
Swisskin Clinic AG is a specialized and forward-thinking provider of aesthetic medicine, dermatology, and premium skincare solutions. We offer a broad range of clinically proven, medically supervised treatments, combining advanced dermatological expertise with active ingredients and state-of-the-art technologies. In addition to our core clinical services, we also engage in the development and distribution of medical-grade skincare, cosmetics, nutritional supplements, and aesthetic devices in both domestic and international markets.
With an increasingly international client base — including a large share of high-value Asian and Chinese-speaking customers — we are in a phase of strong growth and strategic expansion. We’re looking for a versatile and data-driven marketing professional who can lead strategic growth initiatives and build our brand in both local and international markets, with a special focus on Asian and Chinese clients.
Your Role
As our Business Development & Marketing Manager, you will be responsible for both strategic business growth and multi-channel brand activation, with a strong focus on attracting and retaining international clientele.
You will lead the development of new revenue channels, identify and execute business growth opportunities, develop international partnerships, manage cross-platform marketing efforts, and ensure that our brand, content, and customer experience are aligned with Swisskin’s premium standards.
Key ResponsibilitiesBusiness Development & Strategic Growth
● Lead strategic initiatives to drive clinic growth, market expansion, and revenue development, both locally and internationally
● Identify and execute business opportunities in target segments
● Build and manage strategic partnerships with key stakeholders such as hotels, tourism agencies, influencers, and medical providersAnalyze the competitive landscape and emerging client needs to guide innovation and differentiation
● Support planning for new product launches, service line extensions, and geographic expansionConduct regular market analysis and client insights reporting to guide decision-making
Marketing Strategy & Performance
● Develop and implement comprehensive marketing strategies across digital, print, in-clinic, and partner channels
● Plan and manage omnichannel campaigns (Google, Meta, WeChat, Instagram, 小红书/RED) to drive brand awareness, engagement, and client acquisition
● Oversee website management, SEO, landing page development, and ongoing content optimization
● Lead event marketing efforts, including seasonal campaigns, brand activations, and pop-up events
● Execute marketing automation, CRM segmentation, and performance tracking using platforms such as HubSpot, CMS, and analytics toolsMonitor and report on KPIs, customer behavior, and ROI to support data-informed decision-making
Partnerships & CRM
● Work closely with clinical, sales, and operations teams to ensure alignment between brand promise and service delivery
● Manage external business collaborations with partners and brands, including co-branded campaigns and cross-promotional activities that increase visibility and trust among target audiences.
● Develop, manage, and evaluate client relationship strategies for both local and international segments
● Engage with VIP and Chinese-speaking clients, supporting a personalized, premium customer experience
● Leverage CRM insights and customer feedback to refine marketing and business development strategies
Brand, Content & Creative Direction
● Own the creation and localization of high-quality content in Chinese and English across all digital and promotional platforms
● Collaborate on visual and campaign design to maintain a consistent brand identity
● Manage promotional materials, event activations, and merchandising to support seasonal initiatives and launchesServe as a brand ambassador, ensuring the highest standards of aesthetic and cultural alignment across markets
What We’re Looking For
● Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field
● 3+ years of experience in business development, marketing, strategic planning, or CRM roles in international organizations; experience in the healthcare, hospitality, or wellness sectors is a plus
● Proven track record in executing business growth strategies, supporting business development, and identifying new market opportunities
● Demonstrated success in developing and executing marketing strategies that drive brand awareness, engagement, and sales growth
● Strong analytical skills with the ability to interpret data, analyze market trends, and make data-driven decisions
● Advanced expertise in CRM, email marketing, SEO, campaign tracking, and data tools (e.g., Google Analytics, Meta, HubSpot, CMS)
● Knowledge of digital marketing platforms and social media channels; expertise in Chinese social media required (WeChat, 小红书/RED, TikTok, etc.)
● Excellent communicator with a client-focused mindset and understanding of international customer needs and behaviors; experience in direct customer service or client-facing roles is required
● Strong experience working with international clientele, particularly in the Chinese-speaking market
● Proficiency in content creation and design tools (e.g., Canva, Photoshop) is mandatory
● Proven ability to build partnerships, lead brand collaborations, and manage stakeholder relationships
● Previous startup or entrepreneurial experience is a strong advantage
● Strong cross-functional collaboration skills and the ability to lead projects in fast-paced, multi-disciplinary teams
Language Requirements
● Native-level Chinese (Mandarin)
● Fluent in English
● German is an asset
● Additional Asian languages (e.g., Korean, Japanese) are a plus
What We Offer
● A strategic leadership role with room for ownership and creativity
● A premium, dynamic clinic environment with global ambition and high-quality standards
● Opportunity to build and shape the international presence of a growing brand
● Competitive compensation and professional development support
Exposure to both clinical innovation and aesthetic wellness trends in an expanding market
Job Type: 100%
Work Location: In person
