Regional Field OOH Sales Manager

Job Location: Zug & Central Switzerland (field based, 1 - 2 days/weekly in Zug office)

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

Are you looking for a dynamic role with variety and autonomy? And would you like to shape the presence of iconic brands like Nutella, Kinder, Ferrero Rocher and Tic Tac in the Swiss Impulse channel and gastronomy world?
As a Regional Field OOH Sales Manager, you will become an expert in Ferrero’s strong and diverse product portfolio and act as a trusted partner for our clients in OoH Impulse and the foodservice channel — including hotels, restaurants, bakeries, cafés, and care catering.
You will actively grow your customer base through strategic acquisition while supporting existing clients with tailored solutions. Working closely with our distributor partners, you will influence local store orders and expand product assortments at the regional level. This role also includes launching new products, implementing sales concepts, and providing regular reporting and market insights.
You will manage relationships with key customers, develop and execute sales strategies aligned with Ferrero's objectives, and explore new distribution channels to drive business growth. With a data-driven mindset, you will analyze performance metrics, identify opportunities, and contribute innovative ideas to modernize our OOH operations.

Main Responsibilities:

• Acquiring new customers within the OOH and foodservice channel
• Approach major outlets to expand assortments, promotions, and seasonal activations
• Build and maintain long-term relationships with key accounts in the gastronomy sector
• Identify and develop new distribution opportunities and local growth potential
• Execute product launches and placement strategies in coordination with the sales and marketing teams
• Develop and implement sales strategies to achieve defined sales and revenue targets
• Monitor competitor activity and market trends
• Provide regular reporting to management and relevant stakeholders
• Coordinate and implement commercial agreements with customers

Who we are looking for:

• Bachelor’s degree in Sales, Business Administration or a comparable education in the FMCG or foodservice sector
• At least 3 years of experience in field sales in FMCG
• Well-connected within the Swiss gastronomy and/or hotel industry, with relevant experience and established relationships
• Background in hospitality sales or customer-facing foodservice roles
• Excellent selling, negotiation, and communication skills
• Structured, highly motivated self-starter with strong organizational skills
• Strategic thinker with a hands-on mentality (“can-do” attitude)
• Comfortable working with KPIs, sell-out data, and article-level analytics
• Fluent in German and English (French is a plus)
• Proficient in MS Office (Excel, PowerPoint, Outlook)
• Willingness to travel regularly across Zurich and Central Switzerland

How to be successful in the role and at Ferrero:

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.