Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.
Let’s Talk about the Role
You as Social Media & Content Coordinator will support the team in delivering engaging content using data-driven insights to drive impact and in shaping our digital storytelling, ensuring all content not only aligns with our brand strategy and guidelines but also fuels engagement across social media, and digital marketing channels, strengthens brand equity, and boosts conversions across eCommerce .
How You Will Make a Difference
Content Production & Execution
Support content production for digital channels, including eCommerce, newsletters, and paid campaigns.
Assit in adapting brand narratives to different channels, ensuring relevance and impact.
Help coordinate campaign briefs and oversee content creation from concept to execution.
Social Media-First Approach
Assist in the creation of engaging, platform-native content for social media and the adaptation of existing no-platform-native content.
Coordinate with the social media agency to execute the social media plan effectively.
Track performance metrics and optimize content to drive engagement and build a strong, engaged community.
Art Direction & Storytelling
Contribute creative ideas for content production, ensuring high-quality visual storytelling.
Maintain a deep understanding of storytelling techniques and brand identity.
Explore opportunities for AI integration in content ideation and creation processes.
User Experience & Copywriting
Ensure content aligns with UX best practices and enhances the online customer journey.
Help review and adapt copywriting to match brand tone of voice (TOV) and channel needs.
Support the adaptation of messaging according to funnel stages and placement requirements.
Skills for Success
2-4 years of experience in digital content production, social media, and brand marketing, with a focus on driving engagement and conversion.
Experience supporting content production and collaborating with external partners.
Strong visual storytelling skills and creativity.
Strong understanding of brand storytelling, digital trends, and audience engagement strategies.
Experience coordinating campaign briefs, shoots, and agency partnerships.
Strong grasp of UX principles and customer journey mapping.
Previous experience with AI tools for content production would be a plus. Curiosity for AI integration and innovation in content creation is highly valued.
Ability to balance creativity with data insights to optimize content effectiveness.
Experience working with consumer brands.
Analytical skills with an understanding of digital and content-related KPIs to inform strategy and optimize performance.
Strong understanding of the marketing funnel.
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
On site gym offering health and well-being initiatives
A discount card with 50% on all VF brands
Break out areas offering complimentary hot drinks
Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you!
R-20250606-0012
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