Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Marketing Intern - 60-80% - 12 months with potential extension of contract (all Genders)
Your Tasks & Responsibilities
- Support the Brand Managers in implementing the brand agenda for the Dermatology Team at Bayer Consumer Health Switzerland
- Project management as part of planned advertising activities (including, for example, communication campaigns, digital branding such as website, e-commerce, online videos, etc.) for the relevant brands, including minor content updates
- Support in managing campaigns (SEA, social advertising, influencers, etc.)
- Content creation for own social media channels: Facebook, Instagram & TikTok
- Creating content for own B2C newsletter campaigns
- Collaboration in the planning, preparation, and execution of product launches
- Localization of existing global brand content into locally relevant content for online advertising materials and e-content toolkits (adapting content and design assets to local market requirements, providing assets in specific formats)
- Support in the preparation and execution of consumer promotions as well as product sampling distribution
- Creation of reports and presentations as part of various dermatology brand projects (e.g. pricing strategy, competitive analysis)
- Support in planning, implementation, and monitoring of point-of-sale (POS) activities
- Monitoring of relevant trends and other ad-hoc tasks
- Assistance in the preparation of POS materials (e.g. leaflets, sales materials for Sales Representatives and Key Account Managers, etc.)
- Contribution to the organization of large team meetings (e.g. sales cycle meetings)
What you will get during this internship
- A unique opportunity to help bringing forward leader brands in a truly challenging environment
- Possibility to work in an inspiring, motivated, dynamic and interdisciplinary team
- An international work environment with flat hierarchies and a goal-oriented company culture
- The opportunity to become part of an ambitious and fast-changing pharmaceutical company
Who you are
- Student – preferably: Bachelor or Master in Business Administration or similar qualification / Bachelor or Master in Pharmacy, Science or Nutrition or student Pharmacist HF
- Passion for consumer health trends, marketing and digital topics
- Willing to learn, well organized, independent work and quick understanding
- Results-oriented, proactive and interested in solving complex problems
- Ability to manage multiple assignments and drive projects
- Solid analytical capabilities & good Microsoft Office knowledge
- Ability to work in a team as well as independently
- Fluency in German and English, both spoken and written. French would be a plus
We look forward to receiving your online application. #LI-CH
YOUR APPLICATION
Local regulations and legal requirements vary per country of hire and will be discussed with considered candidates individually based on their potential of hire.
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Bayer is committed to providing barrier-free access and support-facilities for individuals with disabilities - during the application process and beyond. Applicants with disabilities are encouraged to request any support / equipment they may need via the contact information below.
