Job Description Summary
As a member of the Marketing team within the Product Management organization, you will be an active contributor to the success of the team by providing data-driven analyses and insights into our customers, markets, competitors, and products in support of long term strategic planning and marketing & competitiveness strategies development.Job Description
Roles and Responsibilities
- Provide data and analyses related to markets and competitors in support of strategic thinking, long term strategy planning, multi-generational product planning (MGPP), marketing and competitiveness strategies, as well as operational decision making.
- Evaluate, interpret, and present quantitative data via mathematical and statistical modelling; use data science techniques to identify, analyze, and interpret trends or patterns in complex data sets. Present findings and recommendations and provide strategic advice on what to do with the results.
- Partner with Product Marketing Leaders on marketing campaign and collateral development/maintenance. Identify opportunities and implement processes to streamline collateral management.
- Partner with Product Marketing Leaders on Market Requirements Documents (MRDs), assisting with market analyses, market segmentation, market requirements identification, and summarizing Voice of the Customer (VOC).
- Support customer segmentation/buyer persona development based on customer values/behaviors/needs (e.g., cluster analysis). Capture emerging trends in customer segments and develop corresponding strategies.
- Maintain relevant competitive intelligence data sets providing key strategic insights (e.g. competitor box charts, win/loss data).
- Understand the marketplace and customer value proposition; know competition, product strengths and weaknesses to support New Product Introduction (NPI) gate deliverables and multi-generational product planning (MGPP).
- Work closely with the various stakeholders (e.g. Product Marketing Leaders, Pole Marketing Leaders, Competitiveness Leaders) to prioritize business and information needs. Collaborate with the Communications and Digital Communications (ODC) teams to ensure alignment.
- Drive initiatives to streamline operations within the Marketing & Competitiveness organization.
Required Qualifications
- Bachelor’s degree in marketing or business-related discipline, statistics, data science or engineering from an accredited university or college, or equivalent knowledge/experience
- Basic experience in a marketing or data science/analysis function
Desired Characteristics
- Highly motivated, curious, and self-starter mentality
- Basic understanding of market research techniques, statistical analysis and tools
- Basic knowledge of the power industry and Gas Power products
- Demonstrated ability to interpret large amounts of data and utilize data to solve problems
- Demonstrated ability to successfully manage multiple concurrent projects
- Strong analytical skills, critical thinking skills and attention to detail
- Strong interpersonal and leadership skills; ability to work in a cross-functional environment
- Strong oral and written communication skills
For U.S. based candidates only, for purposes of complying with U.S. pay transparency requirements, The base pay range for this position is $85,300 - $142,100 per year.
The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This position is also eligible for a 10% performance bonus.
*The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas.
This position will stay open on the career website until at least July 18th, 2025.
Benefits Available to You
GE Vernova employees rise to the challenge of building a world that works. In order to meet this mission, we provide varied, competitive benefits to help support our workforce: Our Culture | GE Vernova (gecareers.com)
- Our compensation & benefits are designed to reward high performers and help you manage your personal and family needs. We offer a robust benefits package depending on your employment status and your national requirements.
- A healthy, balanced lifestyle can mean different things to different people. We've created programs that support the way you live and work today.
- GE Vernova invests to provide opportunities to grow your career by providing a path for continued on-the-job learning and development.
Inclusion & Diversity
At GE Vernova, we believe in the value of your unique identity, background and experiences. We are committed to fostering an inclusive culture, where everyone feels empowered to do their best work because they feel accepted, respected and that they belong. Click here to learn more: https://jobs.gecareers.com/vernova/global/en/i-d-e
About GE Vernova Gas Power
GE Vernova’s Gas Power business engineers advanced, efficient natural gas-powered technologies and services, along with decarbonization solutions that aim to help electrify a lower carbon future. It is a global leader in gas turbines and power plant technologies and services with the industry’s largest installed base.
Additional Information
Relocation Assistance Provided: No