Location: Zurich
In short
As a Digital Campaigns Lead, you will play a key role within the Global Digital team, an environment where we make ideas happen fast and give you high levels of responsibility. You will be leading global digital campaigns with a strategic and performance-driven mindset, driving consumer engagement, brand growth and revenue outcomes. We are looking for an experienced and self-driven personality that thrives in navigating ambiguity, solving complex challenges, and brings innovative approaches to multi-channel digital campaigns.
Your Mission
- Lead impactful product and brand campaigns: own and drive the planning and execution of campaigns across the digital marketing landscape, ensuring strategic alignment with commercial priorities, definition of clear objectives, KPIs and targets, delivering detailed production deliverables and seamless rollout
- Cross functional collaboration: drive collaboration across a wide variety of stakeholders such as Acquisition, CRM, Merchandising, Digital Product Management, Customer Service, ensuring alignment and seamless execution at global and regional levels
- Campaign innovation and optimization: continuously seek innovative approaches to elevate digital campaign performance across owned and paid channels, staying updated on the latest trends and leveraging data to refine strategies and execution
- Data-driven decision making: provide data-driven insights and strategic recommendations for campaigns improvement against set targets and long time objectives
- Creative leadership: oversee the creation of compelling creative assets and copy, ensuring they are tailored for each channel while maintaining brand consistency and resonance across global and regional audiences
- Complex project management: lead multi-channel project management processes, ensuring structured timelines, issue escalation, and successful delivery
Your story
- You have 5+ years of experience in leading digital campaigns within a global organization, with a strong understanding of campaign lifecycle management, multi-channel strategy, and KPI ownership
- You have exceptional collaboration and relationship-building skills
- You are experienced working within cross-functional teams, interfacing with ecommerce merchandising (website/app), CRM, acquisition, research and insights, creative and art directors as well as content production teams
- You have a strategic mindset, with the ability to navigate ambiguity and make decisions that balance innovation and efficiency
- You are experienced in project management for complex, large-scale campaigns, ensuring timely delivery, clear communication, and proactive issue resolution
- You have a deep understanding of the digital ecosystem, with the ability to identify and implement the best strategies across various digital marketing channels
- You are data-driven and can analyze and leverage campaign performance data to inform future strategies and drive optimization
- You are entrepreneurial and proactive, comfortable in fast-paced environments, and driven to take ownership of key initiatives and inspire others toward success
About the Team
As you might expect from a sportswear brand, the Digital team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?
Most lived Spirit in our team
Team
Team
Big ideas don’t just happen and one person can’t make every decision. That’s where empowerment comes in – in Ecom, we’ve mastered teamwork so we stay agile and authentic, making big decisions together to help those big ideas flow freely.
Zürich
Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.
Förrlibuckstrasse 190,
8005
Switzerland
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Step One:
You'll start by submitting your application to a specific role.
We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
