The North Face is currently looking for an outstanding Events Manager, to work closely on our event strategy and activations.
The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with. The North Face is a subsidiary of VF, the world’s largest apparel and footwear company.
Let's talk about the role
The Events Manager will be responsible for supporting and executing the overall strategic direction for our events programme across both our ON and OFF mountain workstreams.
You will develop and lead, alongside and reporting to the Sr Manager, Sports Marketing, the overall vision and execution plan for events in order to support and drive the overall brand objectives. From grassroots, in-market level activations to broader-reaching brand moments and product launches, the Manager, Events is responsible for the entire process, from planning and briefing to on-event execution and delivery.
You will be tasked with working in close collaboration with multiple functions from Brand Marketing to Communications, PR, Social, Sales and Retail Marketing teams, depending on the event’s nature and its purpose.
How you will make the difference
You will contribute by working closely with your colleagues in the marketing team to produce best in class, industry-leading activations. On top of this you will:
Create and develop events strategy and execution plans with Sr Manager, Sports Marketing and global marketing peers to fulfill EMEA market needs, ensure global consistency and local relevancy.
Manage and execute own and sponsored events, inline with our brand DNA, to inspire and engage consumers across EMEA.
Lead and deliver local event toolboxes and support execution at retail and wholesale ensuring consistency and excellence.
Collaborate with Marketing / Agencies / Athletes / Product / Retail / Sales, both centrally and across the local markets, to deliver events that are fully integrated into the overall marketing mix and supportive of our brand / business goals.
Strengthen the brand’s relationships inside the sports industry identifying and building partnerships with other brands, teams and key opinion leaders.
Track event results and leverage insights to continuously improve sports marketing solutions.
Manage strategic relationships with event agencies, organizers and potential partners.
Manage Event budget to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers.
What you need to succeed
You already have a strong Event Marketing background, as well as a solid understanding of broader marketing knowledge and its application. A must-have is excellent organizational and communications skills and styles in order to align all departments and execute successfully. You will need:
In-depth knowledge and understanding of the European Sports and Outdoors Industry.
Excellent organizational and communication skills
The ability to perform under pressure
Ability to think strategically and act tactically.
Strong interpersonal communication, presentation, and problem-solving skills.
Comfortable in self-starter environment.
Self-taught skillset
Proficient in admin systems including Microsoft Office, PowerPoint/Keynote. Knowledge of graphic and production platforms/software is a plus
Exercises strong interpersonal skills across internal and external partners.
Ability to work in an open environment with cross-functional partners.
Multiple spoken and written languages is a plus
What's in it for you?
Be part of iconic lifestyle brands
Join a multi brand and multi countries organization to drive you career forward
International and challenging working culture
On site gym offering health and well-being initiatives
Discount 50% on all VF brands
Subsidized canteen as well as break out areas offering complimentary hot drinks
About VF
VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you!
R-20250721-0039
