Direct-to-Consumer Intern

Be a dreamer, make the difference! Join #VFInternship in our EMEA HQ in Stabio, Switzerland as DTC Intern for Smartwool & icebreaker.

Eligibility Requirements:

• EU / EEA citizenship
• Degree obtains later than December 2025

These requirements are related to local legislation hence there is no flexibility in the application.

Let’s talk about the role!

As a Direct-to-Consumer Intern, you will support the Direct-to-Consumer team across both e-commerce and retail operations, contributing to the efficient execution of daily activities and the delivery of a seamless customer experience. You will have the opportunity to gain hands-on experience in key areas such as planning, allocation, and buying, supporting the team in driving performance across all DTC channels. With the brick-and-mortar channel being newly established, this role offers a unique chance to contribute to the development and growth of a new business area.

Get ready to make an impact! Here’s what you’ll be responsible for joining our team as DTC intern:

• Support daily operations of the Owned & Operated store network (full-price and outlet) and assist with new store openings and retail expansion projects.
• Assist Planning & Allocation in stock monitoring, replenishment, and product allocation reporting.
• Support DTC Buying with assortment planning, seasonal buys, and product data accuracy.
• Analyse sales, performance, and customer data across e-commerce and retail to generate actionable insights.
• Help Retail Operations with store onboarding, process updates, and operational tools.
• Collaborate with Marketing, Finance, Planning, and Central Ops to understand DTC workflows.
• Assist with in-store activations and digital campaigns, including loyalty and community programs.
• Create regular updates to align stores staff and field teams on key business topics.
• Learn retail tech tools like POS, CRM, and analytics platforms.
• Build project management skills by supporting planning and execution of key initiatives.

What you Bring

You thrive in fast-paced, hands-on environments and are eager to contribute to the growth of emerging brands. You’re curious, analytical, and ready to roll up your sleeves to support a wide range of DTC functions. We are looking for someone who brings:

• A proactive, self-starting attitude with the ability to adapt quickly and take ownership of tasks in a dynamic setting
• Strong analytical thinking and attention to detail, especially when working with sales, stock, and performance data
• A natural curiosity for how retail and e-commerce operations work, from product flow to customer experience
• The ability to juggle multiple priorities and stay organized in a fast-moving environment
• A collaborative mindset and willingness to work across teams like Buying, Planning, Marketing, and Retail Ops
• A hands-on, solution-oriented approach to problem-solving and continuous improvement
• A genuine interest in the DTC business model and the opportunity to help shape a growing retail footprint

What’s in it For You

The VF EMEA Internship Program is a 12-month journey designed to develop and empower emerging talent at the start of their careers. As a company committed to unleashing human potential—fueled by the ideas, energy, and dedication of our people—you can expect a structured learning path and rich hands-on experience, including:

• Participate in dedicated skill-building workshops
• Collaborate on an internal consulting group project
• Gain on-the-ground insight about our brands during a store visit day
• Connect through networking opportunities with peers and senior leadership

By joining the Smartwool and icebreaker DTC team, you will:

• Learn how a DTC business operates across both e-commerce and retail, from product flow to customer experience
• Gain exposure to planning, allocation, and buying processes, and understand how commercial decisions are made
• Develop a strong understanding of retail operations and the key drivers behind store performance
• Build analytical skills by working with sales, stock, and customer data to support business insights
• Strengthen your cross-functional collaboration skills by working closely with teams like Marketing, Finance, and Central Operations
• Be part of an exciting retail expansion journey, contributing to the launch and growth of new stores
• Grow your project management capabilities by supporting real-time initiatives in a fast-moving environment

We want you to focus on what matters, that’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being. You will enjoy:

• A supportive feedback-based culture where respect and integrity guide us
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities work together
• Being part of an iconic lifestyle brand in a multi-brand, multi country organization
• On-site gym offering health and well-being initiatives, break out areas with complimentary drinks
• A discount card with 50% on all VF brands

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.

We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

ARE YOU IN? Apply now – early application increases your chances!